Question of the WeekWhat Product Categories Do People Research and Purchase the Most on Social Media? Coresight Research April 13, 2020 QUESTION OF THE WEEK: What Product Categories Do People Research and Purchase the Most on Social Media? Apparel and beauty products are the most popular for product discovery or research on social media. In terms of purchasing, apparel again leads the way with close to two-thirds of those who buy products on social media stating that they purchase clothing, footwear or accessories. This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 12: US Retail and Consumer LatestNew Technologies to Drive Retailer-Supplier Collaboration: Insights Presented at NACDS Annual Meeting 2025Shoptalk Spring 2025 Wrap-Up: Customer-Centricity for a New Golden Age of RetailUS Drugstore and Pharmacy Retailing: Themes, Concepts and Innovators—Rightsizing for Relevance; Smaller Footprints for a Bigger Impact