Question of the WeekWhat Product Categories Do People Research and Purchase the Most on Social Media? Coresight Research April 13, 2020 QUESTION OF THE WEEK: What Product Categories Do People Research and Purchase the Most on Social Media? Apparel and beauty products are the most popular for product discovery or research on social media. In terms of purchasing, apparel again leads the way with close to two-thirds of those who buy products on social media stating that they purchase clothing, footwear or accessories. This document was generated for Other research you may be interested in: US Tariffs: Divergence Between Consumer and Business Sentiment and What It Means for RetailWeekly UK Store Openings and Closures Tracker 2026, Week 4: Malin + Goetz and Russell & Bromley File for AdministrationInnovator Profile: Ethosphere—Turning Retail Sales-Floor Conversations Into Operational InsightsThe Impacts of US Tariffs: Assessing Companies’ International Sourcing Exposure by Country
