Question of the WeekWhat Product Categories Do People Research and Purchase the Most on Social Media? Coresight Research April 13, 2020 QUESTION OF THE WEEK: What Product Categories Do People Research and Purchase the Most on Social Media? Apparel and beauty products are the most popular for product discovery or research on social media. In terms of purchasing, apparel again leads the way with close to two-thirds of those who buy products on social media stating that they purchase clothing, footwear or accessories. This document was generated for Other research you may be interested in: Sentiment Declines After Weeks of Gains; Plus, Beauty Shopping in Focus: US Consumer Survey InsightsWeekly UK Store Openings and Closures Tracker 2025, Week 41: Claire’s To Close 145 StoresWeekly US Store Openings and Closures Tracker 2025, Week 47: IKEA Continues Its Opening Spree; Target To Invest in StoresAnalyst Corner: Why India Retail is Primed for a Blockbuster Festive-Sale Season, with Manik Bhatia