Insight Report 6 minutes PremiumPunchh: A Personalized Marketing Platform for the Restaurant Industry Coresight Research October 13, 2017 Executive Summary Historically, owners of large restaurant chains have had limited knowledge about their customers, which means they have often missed the opportunity to engage their most loyal customers to drive sales. In the past, when restaurant marketers launched campaigns, they could typically offer little assurance that those campaigns were effective, and restaurant operators often dedicated significant budgets to marketing without seeing a satisfactory return on their investment. Punchh is a cloud-based technology platform that seeks to solve these problems by integrating customer data from point-of-sale (POS) systems, mobile apps, social media and e-mail to deliver real-time customer insights for restaurant chains. Punchh works with restaurants’ marketing teams to design loyalty programs and marketing campaigns that can effectively target different customer segments, based on real-time customer data. Restaurants that have worked with Punchh have seen increases of 25%–48% in visit frequency and increases of 10%–20% in average spend.Punchh recently partnered with Apple Pay to enable restaurant customers to earn and redeem loyalty points within Apple Pay. About 500,000 of the 1.2 million restaurant locations in the US are part of enterprise chains, which are Punchh’s area of focus. There are more than 10 million restaurants worldwide, and Punchh sees an addressable market opportunity of more than $6 billion. In addition to restaurants, the company sees potential in adjacent industries such as retail, health and entertainment, which together represent 1.7 million store locations and an estimated $3 billion opportunity. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2023, Week 25: UK Store Openings Cross 1,000Weekly US and UK Store Openings and Closures Tracker 2024, Week 7: Pandora Announces Store Expansion PlansGenerative AI Latest: Nvidia at SIGGRAPH, the Rise of Google Cloud, US Consumer Concern on the Future Impacts of AIHome Depot Investor and Analyst Conference 2023: Three Key Growth Opportunities