Insight Report 7 minutes PremiumInsights from China: Opportunities for Brands in WeChat Coresight Research February 24, 2020 What's InsideTencent’s WeChat has transformed from a social app to a “super app.” We explore the advantages that the digital platform’s diverse functionality offers to brands and retailers—such as global beauty brands Dior and L’Oréal—in the China market: WeChat official accounts act as a content marketing tool. WeChat mini programs enhance brands’ ability to drive traffic and provide a better consumer shopping experience. WeChat banner and Moments advertising helps brands to reach new consumers. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Surprising Declines in Consumer Activity: US Consumer Survey InsightsMore Active Consumers Proliferate Ahead of Memorial Day: US Consumer Tracker 2023, Week 22Amazon India Prime Day 2023: Preview—A Focus on Convenience and Value, Plus Engagement Through Livestreaming and GamificationInnovator Profile: Hark Transforms Customer Service with an AI-Powered Solution