Insight ReportInsights from China: Opportunities for Brands in WeChat Coresight Research February 24, 2020 Reasons to ReadTencent’s WeChat has transformed from a social app to a “super app.” We explore the advantages that the digital platform’s diverse functionality offers to brands and retailers—such as global beauty brands Dior and L’Oréal—in the China market: WeChat official accounts act as a content marketing tool. WeChat mini programs enhance brands’ ability to drive traffic and provide a better consumer shopping experience. WeChat banner and Moments advertising helps brands to reach new consumers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: The State of US Consumer Sentiment: Insights Presented at NARG Spring Meeting 2025Analyst Corner: Agentic Commerce Is Progressing at Warp Speed, with John HarmonHoliday 2025: Government Shutdown-Related Reduction in SNAP, Other Payments and Salaries Could Meaningfully Impact US Holiday SpendingEarnings Insights 1Q25, Week 3: E-Commerce Sees Solid Results as Amazon, Coupang, Zalando and More Report Growth—Infographic
