Insight Report 4 minutes PremiumUS Valentine’s Day 2020 Preview: Americans Set To Spend Record-Breaking $27.4 Billion Coresight Research February 6, 2020 What's InsideValentine’s Day spending has been on a (more or less) steady rise for the last decade, nearly doubling in expected total spend from 2010 to 2020, with average spend per person also nearly doubling over the same period. This report looks at the key factors driving this growth trend, including: Total and average per person expected spend, broken down by age and what they plan to buy. Category expansion that is seeing more consumers buy gifts for non-traditional recipients. The rise of experience gifts—with room for continued growth as more people want them than plan to give them. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Avoidance Up, Activities Down: China Consumer TrackerUS Apparel and Footwear—Retail 2024 Sector Outlook: While Resilience Remains, E-Commerce Continues To Cede Share to Physical StoresChina Consumer Tracker: Shops Regain PopularityUS Apparel and Beauty Spending Tracker: December 2022 Clothing and Footwear Spending Jumps 6% Year over Year