Insight Report 7 minutes PremiumUlta Beauty: A Timeline of Key Events Coresight Research December 4, 2019 What's InsideUlta Beauty timeline: This report charts the rise of the now iconic brand from its founding in the 1990s to one the biggest brands in the category, focusing on recent moves to strengthen its market positions such as: Moving into more high-end products Carrying digital native and DTC products Bolstering its loyalty program to more effectively compete with rival Sephora Click here to read our full collection of Retailers’ Timelines. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Is the Future of Security Locked in Technology?: Insights Presented at NRF Protect 2023Amazon Prime Day India 2023: Wrap-Up—Discounts Drive Prime Members To SplurgeDiscount Decades—US Grocery Discounters: Poised for Growth Amid Inflation and Economic UncertaintyWeekly US and UK Store Openings and Closures Tracker 2023, Week 5: US Openings Up 11%