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RetailTech: Big Brother Is Watching… and Helping—Uncovering Insights on In-Store Shopper Behavior with Customer Tracking Tools

Retailers can use customer tracking tools, powered by AI (artificial intelligence), to gather data on shoppers inside the store. We discuss the available technologies and the benefits to retailers of generating insights on consumer behavior. We also present selected vendors of customer tracking solutions, from enterprise players to innovators in the space.

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Retail Innovators: Tech—AI/ML Solutions

As part of our Retail Innovators series, we examine how five companies—Impact Analytics, Persado, Prevedere, SoftWear Automation and Standard AI—are disrupting the retail market with AI/ML (artificial intelligence/machine learning) technology innovations.

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