Understanding the Full Revenue Impact of Retailer Ad PlatformsJanuary 28, 2021Register for free access Login/Register to view the video.As advertising dollars have shifted from traditional media to digital platforms or marketplaces operated by retailers, consumer product brands have speculated that there may be a ‘halo effect’ happening – boosting sales beyond the online retailers where the brand is advertising their products. While digital leaders understand many of the incremental benefits—like improving repeat purchases, social validation and offline sales, they still struggle to answer this question. Please Log In to view the video. Not a member? Register for a free user account.