Understanding the Full Revenue Impact of Retailer Ad PlatformsJanuary 28, 2021Register for free access Login/Register to view the video.What is the total value of your retail spend? As advertising dollars have shifted from traditional media to digital platforms or marketplaces operated by retailers, consumer product brands have speculated that there may be a ‘halo effect’ happening - boosting sales beyond the online retailers where the brand is advertising their products. While digital leaders understand many of the incremental benefits—like improving repeat purchases, social validation and offline sales, they still struggle to answer this question. Molly Schonthal VP of Marketing, Salsify, founding member of the Digital Shelf Institute and Global Director, Digital Technology & Digital Center of Excellence, Mars and Chris Perry Co-Founder, firstmovr and Former VP of Global Executive Education & eCommerce Advisory, Edge by Ascential, join Deborah Weinswig, CEO & Founder of Coresight Research, the revenue impact of retailers ad platforms on the consumer products industry. Attend this virtual event to learn: 1.) How to calculate the full impact of your retailer ad initiatives across multiple departments — with a framework that will provide the justification you need to support investment; 2.) How some of the leading brands think about retailer media influence on other areas of digital commerce, such as social validation and CPA; and 3.) Where large brands traditionally fail when it comes to retailer media, and where challenger brands are succeeding. Please Log In to view the video. Not a member? Register for a free user account.
