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Understanding the Full Revenue Impact of Retailer Ad Platforms

January 28, 2021Register for free access
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As advertising dollars have shifted from traditional media to digital platforms or marketplaces operated by retailers, consumer product brands have speculated that there may be a ‘halo effect’ happening – boosting sales beyond the online retailers where the brand is advertising their products. While digital leaders understand many of the incremental benefits—like improving repeat purchases, social validation and offline sales, they still struggle to answer this question.

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