The Evolution of Retail Media: Trends To Watch in 2022

June 21, 2022Register for free access
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We estimate that the global retail media market will expand to $75.1 billion in 2022, up 80.1% from 2021. Growth drivers include e-commerce expansion, tighter consumer privacy standards, the phase-out of third-party cookies, and increasing awareness of the new revenue opportunity that retail media offers. Tune in as Ken Fenyo, President of Research and Advisory at Coresight Research, and Xavier Facon, Global Head, Retail Media at NielsenIQ, analyze the fast-growing global retail media industry (i.e., retail advertising) and discuss key market drivers.

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