Rogayeh Tabrizi, CEO of Theory+Practice, joins Deborah Weinswig, CEO and Founder of Coresight Research, to discuss practical ways to use artificial intelligence (AI)—and leverage the data that retailers currently have—to better understand customer behavior, create better consumer experiences, drive growth and reduce costs. Using real-word cases from major North American retailers, attendees will learn:

1. How to think about the impact of implementing AI to avoid major pitfalls and costly mistakes
2. How not to “boil the ocean,” or how you can generate high-value returns with minimum viable data
3. How to use online and offline signals to understand your customers and help create a better shopping experience
4. The ways in which retailers are thriving during the pandemic by finding new opportunities for growth
5. How AI can drive customer loyalty and increase market share by predicting and modeling changes in consumer behavior
6. How to appropriately implement machine-learning algorithms to drive cost savings
7. How to predict the return on investment of implementing AI and how to identify the biggest returns and greatest risks

About Rogayeh Tabrizi: Rogayeh Tabrizi studied experimental particle physics at Simon Fraser University in Vancouver, and worked on the ATLAS Detector at CERN. She earned her Ph.D. in economics as a more effective way to engender positive change in the world. Fascinated with behavioral economics, game theory and the behavior patterns in social networks, and seeing the need for corporations to understand their data to better serve their customers, Rogayeh co-founded Theory+Practice™. About Theory+Practice: Theory+Practice™ focuses on finding immediate, actionable insights with a sharp view of its client’s data assets. By presenting clear roadmaps for implementing data-centric strategies and tactics they enable a more customer-centric approach. Click here to read our key insights from this webinar. This event is powered by: