Flowing Cross-Border: Ulla Johnson’s Journey into Global Expansion

February 10, 2021Register for free access
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It is projected that cross-border e-commerce will see impressive growth in 2021, outpacing that of domestic e-commerce. But many global brands still haven’t embraced the tailwinds driving the reality of cross-border.  In fact, the pandemic has been a primary driver inciting many brands with global ambitions to diversify their markets and adapt to new business models that look at commerce holistically, inclusive of international sales. Global e-commerce will continue to be an important channel to grow online sales as brands realize the competitive advantage it provides in attracting and converting international consumers. New York based brand Ulla Johnson saw the potential of a cross-border strategy and embraced the channel to grow its brand presence. This webinar will examine the successful cross-border approach of Ulla Johnson, featuring Senior Manager Nikki Davidson, who will discuss why they decided to expand globally and how they deliver localized experiences to provide delightful experiences for all of their customers, international and domestic alike. Flow CEO Rob Keve will contribute as a thought leader examining the broader market and trends driving success of the cross-border e-commerce industry as a whole. This interview driven presentation, led by Deborah Weinswig, CEO & Founder of Coresight Research, will present a view of a successful strategy demonstrating how other online retailers can also execute a global strategy to drive business. Attendees will come away from the presentation with:
  • Insights into a successful cross-border approach
  • Tactics that allow brands to shift gears quickly in response to market disruptions
  • Recommendations for executing the strategy that works for your brand
  • Best practices for cross-border selling that increases customer acquisition and drive demand for goods in global markets
  • Actionable steps for launching and optimizing a cross-border e-commerce strategy to achieve global business goals

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