Flowing Cross-Border: Ulla Johnson’s Journey into Global ExpansionFebruary 10, 2021Register for free access Login/Register to view the video.It is projected that cross-border e-commerce will see impressive growth in 2021, outpacing that of domestic e-commerce. But many global brands still haven’t embraced the tailwinds driving the reality of cross-border. In fact, the pandemic has been a primary driver inciting many brands with global ambitions to diversify their markets and adapt to new business models that look at commerce holistically, inclusive of international sales. Global e-commerce will continue to be an important channel to grow online sales as brands realize the competitive advantage it provides in attracting and converting international consumers. Please Log In to view the video. Not a member? Register for a free user account.