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Flowing Cross-Border: Ulla Johnson’s Journey into Global Expansion

February 10, 2021Register for free access
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It is projected that cross-border e-commerce will see impressive growth in 2021, outpacing that of domestic e-commerce. But many global brands still haven’t embraced the tailwinds driving the reality of cross-border.  In fact, the pandemic has been a primary driver inciting many brands with global ambitions to diversify their markets and adapt to new business models that look at commerce holistically, inclusive of international sales. Global e-commerce will continue to be an important channel to grow online sales as brands realize the competitive advantage it provides in attracting and converting international consumers.

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