Decoding Customer Data To Redefine Success in Category Management

August 25, 2020Register for free access
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Michael Brackett, CEO and Founder of Centricity, joins Deborah Weinswig, CEO and Founder of Coresight Research, to discuss the challenges that retail category managers and their suppliers are facing as shopper behavior, demand and needs become more dynamic and less predictable than ever before—analyzing historical sales data is not sufficient for forecasting shopper demand. Explore how analytics companies, such as Centricity, leverage artificial intelligence and machine learning to unlock a pre-purchase picture of the consumer by mapping intent-to-purchase paths.

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About Michael Brackett

Mike Brackett, Founder & CEO of Centricity started his career at 9 years old in his families IGA supermarket in Maine. From there he started stocking shelves at Ahold Delhaize during college, and  where he spent the next decade. He held every role from overnight stock crew, to Store Manager, up to being their youngest ever Category Manager, in charge of a $650mm portfolio at the age of 28. He founded Centricity to solve for a glaring data gap he found as his time there as a decision maker, with the explicit goal of creating a truly Customer centric data set for the modern Retail & CPG company.

About Centricity

Centricity provides unparalleled insights into sales trends and consumer behaviors, uncovering what’s in demand—before it’s in demand. We’ve moved beyond the days of using old sales data to predict new trends. Instead, Centricity’s AI technology provides the most forward-looking data insights ever produced, spotting real-time patterns within the billion data points we process every day. Centricity users respond to what’s next, rather than reacting to what’s already here.

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