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Decoding Customer Data To Redefine Success in Category Management

August 25, 2020
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Michael Brackett, CEO and Founder of Centricity, joins Deborah Weinswig, CEO and Founder of Coresight Research, to discuss the challenges that retail category managers and their suppliers are facing as shopper behavior, demand and needs become more dynamic and less predictable than ever before—analyzing historical sales data is not sufficient for forecasting shopper demand. Explore how analytics companies, such as Centricity, leverage artificial intelligence and machine learning to unlock a pre-purchase picture of the consumer by mapping intent-to-purchase paths.

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