Insight Report | August 25, 2021 Premium US Back to School 2021: Popular Product Categories This Season To Be Determined by Potential Return to In-Person ClassesAs part of our US Back to School 2021 series, we discuss the product categories that are likely to see strong sales and the drivers behind category shifts. Using proprietary US consumer survey findings, we analyze consumer spending expectations this season. Read More
Insight Report | August 23, 2021 Premium US Back to School 2021: Rising Covid-19 Cases Threaten To Derail a Return to ClassesAs part of our US Back to School 2021 series, we discuss three key influences on spending this season, using proprietary US consumer survey findings. We explore expectations and implications around the Child Tax Credit, a return to in-person classes and uncertainty around school reopenings—as the spread of the Covid-19 Delta variant casts a shadow over the back-to-school season. Read More
Insight Report | August 16, 2021 Premium US Back to School 2021: Online versus OfflineAs part of our US Back to School 2021 series, we discuss our expectations for online and offline shopping this season, using proprietary US consumer survey findings. We present our estimates for digital and physical sales, in-store traffic and e-commerce penetration. Read More
Insight Report | July 12, 2021 Premium US Back to School 2021: Return to the Classroom To Drive a Double-Digit Bounce in Retail SpendWith students likely to return to in-person classes this fall, we present our outlook for US back-to-school spending this season. We cover the top spending categories for students from kindergarten through Grade 12, as well as analysis of the current economic backdrop. Read More
