Insight Report | August 15, 2018 Premium US Back-to-School 2018: A Review of Fashion Trends and Apparel SpendingThis is the third and final report in our US Back-to-School series for 2018. Here, we review fashion trends and apparel spending expectations that will shape demand for clothing and footwear this back-to-school season. Read More
Deep Dive | August 8, 2018 Premium US Back-to-School 2018 Digital Trends: Shoppers Turn from Social Media to M-CommerceSocial media is losing its influence over back-to-school shoppers. Fewer consumers plan to use it in their shopping for this season. Retailers continue to push their campaigns, incorporating more content from unpaid customers who seem authentic and reach a market beyond the stores’ follower bases. Read More
Insight Report | July 30, 2018 Premium US Back-to-School 2018 Retail Outlook: Shoppers Look Ready to SpendThis is the first report in our US Back-to-School series for 2018. Read More