Insight Report | July 23, 2020 Premium Retail Reimagined: Leveraging Social Media To Drive Consumer Engagement and ConversionAs part of our Retail Reimagined series, we discuss the importance of social media as a marketing channel for brands to showcase their products and drive conversion—particularly in the context of increased reliance on digital channels due to recent Covid-19 retail shutdowns. We consider the use of social media beyond the crisis and consider the implications for brands, retailers and technology vendors. Read More
Insight Report | March 24, 2020 Premium New Retail Briefing: Amid Coronavirus Outbreak, ByteDance’s News Platform Jinritoutiao Launches “Play at Home” FunctionAs China slowly but surely emerges from the the coronavirus outbreak, retailers are leveraging the tools they deployed during the toughest periods to accelerate recovery. Others are finding creative ways to clear unsold inventory and reengage with consumers. Read More
