social commerce

Three Months to Singles’ Day: Using Social Feed Weitao To Build Awareness and Drive Sales

With three months to go until Singles’ Day 2020, we discuss how brands and retailers can use Weitao, Alibaba’s built-in social feed for Tmall and Taobao, to prepare for China’s biggest e-commerce festival. We explore how the integrated platform can help merchants and brands to communicate effectively with consumers, build their follower base and drive increased traffic to their Tmall and Taobao stores on November 11.