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10 Things To Know About the Perfect 10 Shopping Festival: Coresight Research Launches the Global 10.10 Shopping Festival

Coresight Research is kicking off the 2020 shopping holiday season with the inaugural 10.10 Shopping Festival, in collaboration with shopping rewards app Shopkick, online fashion marketplace Fashwire and an exciting array of charities, supporting partners, retailers and brands. We highlight the 10 things you need to know, including which retailers will participate in 10.10 and what proportion of consumers expect to shop the event.

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Three Months to Singles’ Day: Using Social Feed Weitao To Build Awareness and Drive Sales

With three months to go until Singles’ Day 2020, we discuss how brands and retailers can use Weitao, Alibaba’s built-in social feed for Tmall and Taobao, to prepare for China’s biggest e-commerce festival. We explore how the integrated platform can help merchants and brands to communicate effectively with consumers, build their follower base and drive increased traffic to their Tmall and Taobao stores on November 11.

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