Shivelight

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Insight Report | November 4, 2020 Register for Free Access

Brand Journeys to Singles’ Day 2020: #7—Shivelight Joins Tmall Global To Tap Into Chinese Demand for Healthy Soft Drinks

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile US beverage brand Shivelight. With health soft drinks trending in China, we discuss how Shivelight plans to tap into consumer demand with its all-natural, vinegar-based Shrub Drinks.

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