Insight Report | January 18, 2022 Premium December 2021 US Retail Traffic and In-Store Metrics: Traffic Weakens, Ticket Strengthens as Shoppers Consolidate TripsWe analyze store traffic in December 2021 in the midst of rising Covid-19 cases, and review weekly shopper traffic trends through the month, plus traffic by retailer vertical, region and retailer location type. Read More
Insight Report | December 16, 2021 Premium November 2021 US Retail Traffic and In-Store Metrics: Black Friday Drives Year-over-Year Surge in TrafficIn November 2021, total US nonfood store traffic increased by 39.3% compared to November 2020, higher than October’s 31.4% year-over-year growth. We review weekly shopper traffic trends through the month, as well as traffic by retailer vertical, region and retailer location type. Read More
Insight Report | November 16, 2021 Premium October 2021 US Retail Traffic and In-Store Metrics: Traffic Jumps by 31% Year Over YearIn October 2021, total US nonfood store traffic increased by 31.4% compared to October 2020, lower than September’s 35.9% growth. We review weekly shopper traffic trends through the month, as well as traffic by retailer vertical, region and retailer location type. Read More
Insight Report | October 19, 2021 Premium September 2021 US Retail Traffic and In-Store Metrics: Traffic Declines Ease FurtherIn September 2021, total US nonfood store traffic declined by 19.0% on a two-year basis (as compared to August 2019), an improvement from August’s 23.9% two-year decline. We review weekly shopper traffic trends through the month, as well as traffic by retailer vertical, region and retailer location type. Read More
Insight Report | July 20, 2020 Premium June 2020 US Retail Traffic and In-Store Metrics: Traffic Declines by 62%, Plateauing Toward the End of the MonthJune 2020 saw total US nonfood store traffic decline by 62% year over year, representing an improvement from May as coronavirus-led lockdowns were lifted. However, we saw the impact of many states’ reversals of reopening guidelines by the end of the month. We review store traffic changes through the month and the sectors most impacted by the current crisis. Read More
Insight Report | April 10, 2020 Premium March 2020 US Retail Traffic and In-Store Metrics: Traffic Falls by Over 60%, and Much More Steeply Toward the End of the MonthMarch 2020 saw a significant decline in US retail traffic amidst the coronavirus pandemic, heavily impacted by the store shutdowns implemented from the middle of the month. We review store traffic changes through the month and the sectors most impacted by the current crisis. We also consider key findings from a survey by RetailNext, which highlights the widely held belief that the pandemic will have long-term effects on retail. Read More
Insight Report | March 11, 2020 Premium February 2020 US Retail Traffic and In-Store Metrics: Traffic Decline Steepens as Coronavirus Fears Impact Shopper BehaviorUS store-based traffic continued to fall in February 2020, accelerating from January’s slide as coronavirus-averse shoppers shunned stores. Meanwhile, the conversion rate and growth in average transaction value slowed. Read More
