July 23, 2020 Insight Report Premium Retail Reimagined: Leveraging Social Media To Drive Consumer Engagement and ConversionAs part of our Retail Reimagined series, we discuss the importance of social media as a marketing channel for brands to showcase their products and drive conversion—particularly in the context of increased reliance on digital channels due to recent Covid-19 retail shutdowns. We consider the use of social media beyond the crisis and consider the implications for brands, retailers and technology vendors.
