Showing 12 posts

Livestreaming E-Commerce Playbook: Trends and Best Practices

Livestreaming is a channel that was made popular in China and has recently made waves among U.S. brands and retailers as a new avenue to build consumer engagement and drive ecommerce. Deborah Weinswig, Founder and CEO of Coresight Research, presents a playbook for U.S. brands and retailers on how to leverage livestreaming ecommerce effectively — covering key trends and technologies and best practices for hosting sessions in-house or working with influencers.

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Power Retail E-Commerce Outlook 2021

Deborah Weinswig, CEO and Founder of Coresight Research discusses East-to-West Consumer Outlook​: Top Three Emerging E-Commerce Trends in China​ and Top US Post-Crisis E-Commerce Trends.

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10 Trends for China E-Commerce 2021

On January 14, 2021, Coresight Research participated in the “Retail’s Big Show” webinar series at NRF 2021 to introduce our retail trend predictions for China’s e-commerce market in 2021. In this presentation, we present the 10 key trends and discuss how brands and retailers that are targeting the China market could capitalize on the changes we expect to see over the course of the year. These trends cover livestreaming, shopping festivals, group buying, New Retail and more.

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