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Digital Merchandising Strategies: The Power of Automation and 3D Product Imagery in Retail

Product imagery in e-commerce is an important asset for conveying information to customers effectively and efficiently. What are the challenges that brands and retailers face in producing and managing product visuals for e-commerce, and how can they benefit from using CGI (computer-generated imagery)? Explore our proprietary survey findings to gain valuable insights into the power of automation and 3D product imagery in digital merchandising.

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The US Retail Media Market: Understanding the Ad Buyer’s Perspective in CPG

Ad buyers increasingly expect more from retailers’ retail media networks (RMNs), including more personalized and targeted ads. Coresight Research and NIQ explore shortfalls and opportunities in the retail media market, including personalized promotions, from a CPG brand advertiser’s perspective, and discuss their implications for retailers, based on proprietary Coresight Research survey data.

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