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Insight Report | November 10, 2020 Register for Free Access

Brand Journeys to Singles’ Day 2020: #10—Caraa Leverages Local Expertise in the China Market

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile sports bag and accessory brand Caraa. In this free report, we discuss how the brand is engaging with Chinese consumers, including the use of livestreaming ahead of this year’s Singles’ Day.

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