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Brand Journeys to Singles’ Day 2020: #11—Allbirds Sidesteps Discounting with Focus on Sustainability

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Concluding our Brand Journeys to Singles’ Day 2020 series, we profile footwear company Allbirds. In this free report, we discuss how Allbirds leveraged Singles’ Day to build brand awareness in China and promote its messaging on sustainability, rather than offering discounts during this year’s festival.

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