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Why Point of Purchase Needs a New Communications Strategy

MARCH 3, 2021 | 1:00 PM ET

Why Point of Purchase Needs a New Communications Strategy

In order to meet the growing demands of their customers and thrive through a rapidly changing market, organizations must level up their point of purchase and customer loyalty strategies. But how do you prioritize and successfully meet those demands?

Join Coresight Research and RingCentral as we dive deeper into the impact of COVID-19 on the point of purchase and why, now more than ever, it is crucial for organizations to have a comprehensive communication plan to meet those demands.

In this webinar, we’ll explore:

  • What the new deficiencies are in old point of purchase models
  • How improved communications positively influences customer loyalty
  • How technology bridges communication gaps at each step
  • How to execute flawless BOPIS/curbside transactions
  • Real-world examples and actionable strategies that your company can implement

Speaker

Renee Harwood Souza

Retail Industry Principal
RingCentral

Moderator

Deborah Weinswig

CEO & Founder
Coresight Research

Sponsors

Coresight Research

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