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Fashion Online to Offline

Driven by advancements in digital channels, digitally native retailers are adapting to consumer preferences – but are also opening brick-and-mortar stores.

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Insights from China: The Booming E-Cigarette Market in China

Domestic and foreign e-cigarette players are eying expansion in the China market, with e-cigarettes being promoted as safer alternatives to traditional cigarettes. In fact, the stated intended use (by many of the companies) is to provide a safer alternative for smokers to stop using tobacco.

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