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Maximizing Growth Potential in DTC: Four Tech-Driven Strategies for Direct-to-Consumer Businesses To Scale and Succeed

Selling directly offers multiple advantages, but how can brands succeed in the DTC (direct-to-consumer) channel? We discuss the challenges they must overcome and present four technology-driven strategies for brands to scale their DTC businesses effectively, spanning marketing, the consumer journey, supply chain management and immersive customer experiences.

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Retail-Tech Landscape: Retail Analytics

How can retailers harness the power of data to drive sales and enhance operational efficiency? We present selected technology providers globally whose solutions are helping retailers to build and optimize their analytics capabilities, covering customer behavior analysis, demand forecasting, pricing optimization and more.

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