Which US Age Group Is Most Willing to Pay More for Clothing Produced in an Environmentally Friendly Way?

QUESTION OF THE WEEK: Which US Age Group Is Most Willing to Pay More for Clothing Produced in an Environmentally Friendly Way?

A new Coresight Research survey shows US consumers ages 60 and above are the most willing to pay more for environmentally friendly clothing, followed closely by the 18-29 age group.