Question of the WeekWhen Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Coresight Research August 19, 2019 QUESTION OF THE WEEK: When Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Smartphones have the advantage over store associates when shoppers are looking for data that informs their choice of product or service — such as reviews and specifications. Shoppers are less likely to use their smartphones for more complex queries such as their eligibility for offers. This document was generated for Other research you may be interested in: Tariff Anxiety Hits the Supermarket: US Consumers Turn Cautious When Shopping for GroceriesInnovator Profile: Selectika—Enhancing Online Product Discovery Through Intelligent Metadata EnrichmentThe State of AI: What’s Possible, What’s Theoretical and What It All Means for RetailStore Growth and Tenant Shifts at US Malls: Analyzing Trends by Tier with the Store Intelligence Platform
