Question of the Week 1 minuteFree ReportWhen Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Coresight Research August 19, 2019 QUESTION OF THE WEEK: When Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Smartphones have the advantage over store associates when shoppers are looking for data that informs their choice of product or service — such as reviews and specifications. Shoppers are less likely to use their smartphones for more complex queries such as their eligibility for offers. This document was generated for Other research you may be interested in: Earnings Insights 4Q23, Week 4: Gildan Activewear, Sprouts Farmers Market and Walmart See Strong Sales Growth; The Home Depot Sees a DeclineSupercharging Manufacturer and Distributor Sales Productivity with Digital CommerceMarch 2023 US Housing Market Indicators: All Home Sales See a Sudden Monthly RiseBEST at Retail: Experiences—Consumer Centricity Boosts Engagement