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Question of the Week 1 minute

When Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates?

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Coresight Research

QUESTION OF THE WEEK:  When Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates?

Smartphones have the advantage over store associates when shoppers are looking for data that informs their choice of product or service — such as reviews and specifications. Shoppers are less likely to use their smartphones for more complex queries such as their eligibility for offers.

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