Question of the Week 1 minuteFree ReportWhen Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Coresight Research August 19, 2019 QUESTION OF THE WEEK: When Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Smartphones have the advantage over store associates when shoppers are looking for data that informs their choice of product or service — such as reviews and specifications. Shoppers are less likely to use their smartphones for more complex queries such as their eligibility for offers. This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 4: US Store Openings and Closures—2024 ReviewWhat Can Retailers Learn from Shein and Temu?: Premium Subscriber Call, February 2025Hot Tech Trends and Cool Products Unveiled: CES 2025 Pre-Conference InsightsUS Retail—Real Estate Insights: Embracing Small Store Formats, Immersive Experiences and Emerging Technologies
