Question of the WeekWhen Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Coresight Research August 19, 2019 QUESTION OF THE WEEK: When Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Smartphones have the advantage over store associates when shoppers are looking for data that informs their choice of product or service — such as reviews and specifications. Shoppers are less likely to use their smartphones for more complex queries such as their eligibility for offers. This document was generated for Other research you may be interested in: NRF 2025: Retail’s Big Show: Day One—Agentic AI in Focus for Nvidia; Retail Revolution for Amazon and Macy’sAnalyst Corner: Decoding the Resurgence of Online Grocery Retail in the US, with Sujeet Naik4Q24 Earnings Season Wrap-Up: Which Companies Missed, Beat and Fell in Line with Expectations?—InfographicStore of the Future: Unlocking Performance Through Innovation
