Question of the WeekWhat Product Categories Do People Research and Purchase the Most on Social Media? Coresight Research April 13, 2020 QUESTION OF THE WEEK: What Product Categories Do People Research and Purchase the Most on Social Media? Apparel and beauty products are the most popular for product discovery or research on social media. In terms of purchasing, apparel again leads the way with close to two-thirds of those who buy products on social media stating that they purchase clothing, footwear or accessories. This document was generated for Other research you may be interested in: Amazon Prime Day 2025 Wrap-Up: US Purchase Rate Jumps as Retail Rivalry Heats Up—Exclusive Data InsightsWeekly UK Store Openings and Closures Tracker 2025, Week 39: Amazon and Bodycare To Close All StoresEarnings Insights 1Q25: Wrap-Up—Growth Outpaces Declines Across Most SectorsHead-to-Head in Global Discount Grocery Retailing: Aldi vs. Lidl