April 13, 2020 1 minute

What Product Categories Do People Research and Purchase the Most on Social Media?

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Primary Analyst: Coresight Research
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Primary Analyst: Coresight Research
Question of the Week

QUESTION OF THE WEEK: What Product Categories Do People Research and Purchase the Most on Social Media?

Apparel and beauty products are the most popular for product discovery or research on social media. In terms of purchasing, apparel again leads the way with close to two-thirds of those who buy products on social media stating that they purchase clothing, footwear or accessories.

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