What is Amazon Go, and What it Means for Amazon and its Competitors

Executive Summary

• Amazon announced the launch of Amazon Go, an automated, checkout-free convenience store in Seattle, Washington, powered by technologies such as computer vision, sensor fusion and deep learning.
• The store is currently being beta tested by company employees before opening to the public in early 2017. Products found at Amazon Go include ready-to-eat meals and snacks prepared by on-site chefs.
• In this note, we comment on what the launch of the store means for Amazon as well as the grocery industry in the US.