QOTW: What Categories Do US Shoppers Most Use BOPIS Services For?

QUESTION OF THE WEEK: What Categories Do US Shoppers Most Use BOPIS Services For?

New Coresight Research data on US consumers’ use of buy online pick up in store (BOPIS) services show apparel is the most-collected category: Some 35.4% of US BOPIS shoppers picked up clothing, footwear or accessories from a store in the past year. Electronics beat groceries to be the second-most-collected category, and this reflects the low online penetration rate in grocery.