What Are the Most Important Best Practices for Retailer-Supplier Collaboration?

QUESTION OF THE WEEK: What Are the Most Important Best Practices for Retailer-Supplier Collaboration?

The most important best practice for successful retailer-supplier collaboration is “ensuring greater availability of products in line with market demand,” as it was cited by 38% of respondents in our March 2020 proprietary survey of global grocery/drug retailers and CPG suppliers. Following closely behind is “building strategic partnerships to enable truly collaborative joint business planning,” which was identified by 35% of all respondents.