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Question of the Week 1 minute

What Are the Key Purchase Drivers for Ulta and Sephora Shoppers?

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Coresight Research

QUESTION OF THE WEEK: What Are the Key Purchase Drivers for Ulta and Sephora Shoppers?

Customers of major beauty retailers Sephora and Ulta Beauty value trust the most when selecting a beauty brand; according to a survey by Prosper Insights & Analytics in July 2019, about 66% of Ulta and Sephora shoppers said they would select a beauty product based on trust. Effectiveness of products ranked as the second-most important criterion for both sets of shoppers.

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