Question of the WeekWhat Are the Key Purchase Drivers for Ulta and Sephora Shoppers? Coresight Research December 2, 2019 QUESTION OF THE WEEK: What Are the Key Purchase Drivers for Ulta and Sephora Shoppers? Customers of major beauty retailers Sephora and Ulta Beauty value trust the most when selecting a beauty brand; according to a survey by Prosper Insights & Analytics in July 2019, about 66% of Ulta and Sephora shoppers said they would select a beauty product based on trust. Effectiveness of products ranked as the second-most important criterion for both sets of shoppers. This document was generated for Other research you may be interested in: Holiday Bites: GLP-1 Disruption with Smaller Baskets, Smaller Sizes—and a Leaner Thanksgiving?—Data GraphicHoliday 2025 Survey Insights: Discount Retailers Dominate Top 10 as Government Shutdown ImpactsEssential Guide to Shoptalk Spring 2026: Retail in the Age of AI—Balancing Automation and Human-Centric ExperiencesConsumer Sentiment Peaks Ahead of Singles’ Day—Then Stabilizes: China Consumer Survey Insights
