Question of the WeekWhat Are the Key Advantages of Livestreaming to Beauty Brands and Retailers? Coresight Research April 27, 2020 QUESTION OF THE WEEK: What Are the Key Advantages of Livestreaming to Beauty Brands and Retailers? Livestreaming offers a number of benefits to beauty brands and retailers, including increasing digital spend, expanding loyalty and engagement, creating communities, increasing consumer product knowledge, strengthening brand position, building closer customer connections and reaching younger consumer demographics. This document was generated for Other research you may be interested in: Analyst Corner—US Convenience Store Retailing: Battling Headwinds and Seeking New Opportunities, with Sujeet NaikAnalyst Corner—DeepSeek Opens the Door for AI Democratization: The AI Opportunity, with Charlie PoonConsumer Sentiment Climbs from July Trough, as Tariff Truce Extended: China Consumer Survey InsightsUnlocking Success: The Pathway to Profitability for US Brands and Retailers