Weinswig’s Weekly: Apple Pivots to Plan “C” with the iPhone 15

What's Inside

Each report in the Weinswig’s Weekly series reflects on a topical theme in retail. We also highlight our key research from the past week and upcoming reports to look out for, so you don’t miss out.

Apple has released its annual new-product announcements in the company’s Wonderlust product showcase, with the new iPhone 15 taking center stage.

From the desk of Deborah Weinswig, CEO and Founder of Coresight Research, we discuss the impacts for consumers of hardware changes in the latest iPhone model—namely, its adoption of the USB-C connector and the new A17 processor.

Other relevant research:

Read previous Weinswig’s Weekly reports, including last week’s, which discusses the challenging state of the current US retail landscape, covering the impacts of inflation, inventory volatility, market consolidation and more.