Weekly Retail Promo Update Sep 04, 2016

Executive Summary

• Bloomingdale’s is offering more promotions this week than it did during the same week last year. The retailer had an in-store-exclusive sale this week that it did not run last year. At this time last year, Bloomingdale’s was promoting a free Clinique gift offering for 20 days, but it is not offering it this week. The retailer is using text message marketing this week, but did not use text promotions last year during this week.
• JCPenney ran more promotions during this week last year than it is running this year. The retailer offered customers up to six online- or in-store-exclusive promotions last year, but is running only two online-exclusive sales this week. In both years, JCPenney promoted Labor Day sales that lasted up to six days.
• Kohl’sran more promotions during this week last year than it is offering this week. This year, the company lowered the minimum purchase amount required to receive Kohl’s Cash from $50 to $25 and lowered the Kohl’s Cash reward from $10 to $5. Kohl’s is also using text message marketing this week, which it did not use last year.
• This week, Macy’s is running fewer promotional sales than it did last year. The retailer offered a variety of beauty brands as gifts this week last year, but is only offering Estée Lauder this week.