Executive Summary

• Bloomingdale’s is running more sales this week than it did during the same week last year. The retailer is offering shoppers up to two in-store-exclusive promotions and one online-exclusive promotion this week; last year this week, it offered no in-store-exclusive promotions and four online-exclusive ones. Bloomingdale’s extended its Buy More, Save More promotion one day longer for online shoppers this year. The retailer is using text message marketing this week, which it did not use during this week last year.
• JCPenney is promoting more sales this week than it did during this week last year. The retailer is offering up to one in-store-exclusive sale and one online-only sale this week, while it offered a single online-only promotion last year. JCPenney is running a Power Penney Days Sale this week that it did not offer during the same week last year.
• Kohl’s is running fewer sales this year than it did during the same week last year. The company is offering up to three online-exclusive sales this week, while it did not offer any online-exclusive sales last year. Kohl’s is promoting a Yes2You Rewards Members promotion for six days this week that it did not offer during this week last year.
• Macy’s is offering many fewer promotions this week than it did last year during the same week. The company is only promoting its one-day Super Sunday Sale this week. During the same week last year, Macy’s offered several promotions, including a designer pop-up sale, a web busters sale and deals of the day.