US CPG Sales Tracker: E-Commerce and In-Store Growth Rebound Amid Geopolitical Uncertainty
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US CPG Sales Tracker: E-Commerce and In-Store Growth Rebound Amid Geopolitical Uncertainty

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Primary Analyst:
Prerana P Kotian, Data Analyst
Contributors
Primary Analyst:
Prerana P Kotian, Data Analyst
Sector Lead: Philip Moore, Head of Custom Research
Other Contributors:
Ristha Dsa, Data Manager
Insight Report

Reasons to Read

Gain valuable insights into the latest developments shaping the US CPG market, with a particular focus on e-commerce growth, in-store sales trends, and the impact of geopolitical challenges. This report delves deep into the CPG sector’s performance, exploring key shifts in consumer behavior and the resilience of various categories amid global uncertainty.

  • How is the CPG e-commerce growth accelerating, and what factors are driving the overall market performance?
  • What’s behind the recent rebound in in-store sales, and how is it influencing total CPG sales growth?
  • Which CPG categories, particularly in food, health, and beauty, are seeing the most significant growth, and what’s fueling this demand?
  • How are evolving consumer preferences, driven by inflation and geopolitical instability, affecting purchasing decisions in the CPG sector?

Companies mentioned in this report include: Amazon, Colgate-Palmolive, Procter & Gamble, TikTok, Ulta Beauty, PepsiCo, Danone, Kimberly-Clark.

Data in this report include: Year-over-year growth rates for CPG e-commerce and in-store sales; Breakdown of CPG sales growth by department; Insights into food & beverage market growth and beauty category growth.

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