Weekly Retail Promo Update Nov 06, 2016

Executive Summary

• Bloomingdale’s is offering fewer promotions this week than it did during the same week last year. The retailer offered up to four online-exclusive sales during the same week last year, but no in-store-exclusive promotions. This week, it is only offering one online-exclusive sale and one in-store Veterans Day sale. The retailer is using text message marketing this week, which it did not use during this week last year.
• JCPenney is promoting fewer sales this week than it did during the same week last year. The retailer is offering one nine-hour, online-exclusive promotion this week, while it offered a two-day, online-exclusive promotion last year. This week, JCPenney began its Black Friday promotions, which it did not begin during the same week last year.
• Kohl’s is running fewer sales this year than it did during the same week last year. The company is offering shoppers two online-exclusive sales this week, while it ran six online-exclusive sales last year. Kohl’s is currently offering a Kohl’s Cash promotion, while it promoted both Kohl’s Charge and Kohl’s Cash last year at this time. Kohl’s is not using text message marketing this week, but did during this week last year.
• Macy’s is offering fewer promotions this week than it did last year during the same week. The company is focused on promoting its Election Day sale this week, but offered only general weekly sales last year. Macy’s ran more category-specific sales this week last year, such as a designer pop-up sale and a men’s private sale and clearance promotion.