Insight Report 1 minute Premium

Weekly Retail Promo Update Jul 24, 2016

Executive Summary

  • This week, JCPenney is running shorter, online-only sales compared to last year’s longer, in-store sales.
  • Kmart’s back-to-school sale is identical to the one it ran during this week last year. The retailer is featuring discounts on backpacks, school folders, and notebooks.
  • Macy’s is offering markdowns that are similar to last year’s, but it has extended the length of its sale from three days to five days.
  • Bloomingdale’s is running short-term, online-only sales similar to last year’s in order to boost website traffic.
  • Kohl’s is offering online markdowns similar to last year, but it has decreased the duration of its sale from seven days last year to three days this year.

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