Executive Summary

• This week, JCPenney is running shorter, online-only sales compared to last year’s longer, in-store sales.
• Kmart’s back-to-school sale is identical to the one it ran during this week last year. The retailer is featuring discounts on backpacks, school folders, and notebooks.
• Macy’s is offering markdowns that are similar to last year’s, but it has extended the length of its sale from three days to five days.
• Bloomingdale’s is running short-term, online-only sales similar to last year’s in order to boost website traffic.
• Kohl’s is offering online markdowns similar to last year, but it has decreased the duration of its sale from seven days last year to three days this year.