Executive Summary

• Bloomingdale’s is promoting more items this week than it did during the same week last year. Last year, the retailer focused on online-exclusive sales, offering customers up to three online-only promotions. This year, Bloomingdale’s is having a five-day, in-store-only sale, which it did not run last year.
• JCPenney is running fewer promotions than it did during this week last year. The retailer is promoting its JCPenney credit card by offering customers additional discounts of up to 25% when they use it to make a purchase, just as it did during this week last year.
• Kohl’sran more promotions during this week last year than it is offering this week. This year, the company is offering additional discounts of up to 30% when customers use Kohl’s Cash, whereas last year, it offered an additional 15% off. This week last year, Kohl’s featured longer-running sales, with some sales lasting up to 13 days.
• This week, Macy’s is running fewer promotional sales than it did last year. The retailer offered more one-day-only sales last year than it is offering this year.