Executive Summary

• Bloomingdale’s is promoting more items this week than it did during the same week last year. This week’s 16-hour, online-only sale focuses on more categories, including home and jewelry, while it focused only on kids’ styles last year.
• JCPenney is running fewer promotions than it did during this week last year. The retailer is promoting 10 new deals every day for six days. Last year, it ran more sales, which included home and back-to-school promotions.
• Kohl’s is offering a longer-running Kohl’s Charge promotion than it did during this week last year. This year, for the first time ever, the retailer is also promoting a Converse sale.
• This week, Macy’s is running promotional sales comparable to last year’s. However, the retailer is not focusing on back-to-school sales this year.