Weekly Insights Nov 27 2015

Executive Summary

•  In the US and UK, we are anxiously looking forward to bargains on Black Friday, which falls on November 27, the day after the US Thanksgiving holiday. Our teams will visit stores and provide updates on this heavy shopping day
• Walmart announced that it will begin Cyber Monday earlier this year by launching the first of its online deals on more than 2,000 items at 8:00 pm EST the Sunday night before, on November 29
• From Friday, November 20, through the day after Thanksgiving, Amazon will offer Black Friday deals in five-minute increments, as well as more than 150 “lightning deals” exclusively on its mobile shopping app
• Target plans to expand tests of its food-shopping experience to 25 stores in the Los Angeles area early next year. The tests include expanding the selection of local, seasonal and healthy food offerings and changing the design and decor in the retailer’s food aisles