Flash Report 3 minutesRegister for Free AccessWalmart to Acquire Technology and Assets of Silicon Valley Adtech Startup Polymorph Labs Coresight Research April 12, 2019 Executive SummaryOn April 11, 2019, Walmart announced plans to acquire the assets and technology of Silicon Valley-based advertising-technology startup Polymorph Labs for an undisclosed amount. The acquisition is intended to bolster Walmart’s in-house advertising team Walmart Media Group. Walmart plans to use Polymorph’s technology platform to enable Walmart advertisers to come on board quickly, select audience segments based on shopping behavior, automate ad delivery and then measure the influence of ads on sales. Polymorph is a Silicon Valley ad tech startup founded in 2013 that has developed a cloud-based, self-serve platform that connects to thousands of automated supply-side ad-buying systems and empowers advertisers to create, manage and monetize native ad inventory across multiple channels. Its technologies include a high-speed native ad server, a self-serve interface and a mechanism for server-side header bidding. For companies running large e-commerce businesses, online advertising represents a substantial additional revenue opportunity, and this announcement reveals Walmart’s activity in that area. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Food Insecurity in the US: Five Key TrendsE-Commerce for the Modern Consumer: Building Trust in a Digital AgeE-Commerce Outlook: US Apparel and Footwear Sector—Product, Experience and Cost Control Matter Amid Softer DemandChina Consumer Tracker: Consumer Sentiment Remains Volatile