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Walmart Launches Jetblack, a Concierge-Style Personal Shopping Service

Executive Summary

  • Walmart launched a members-only personal shopping service called Jetblack on May 31. The service was incubated under Walmart’s tech incubator Store No. 8.
  • Jetblack is currently limited to members in Manhattan and Brooklyn, and will roll out to other regions soon.
  • Shoppers need an invitation to become members and the service is available for $50 per month.
  • We view the launch of Jetblack as further evidence of Walmart’s ambitions to expand beyond its traditional shopper base.

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