Executive Summary

• Walmart launched a members-only personal shopping service called Jetblack on May 31. The service was incubated under Walmart’s tech incubator Store No. 8.
• Jetblack is currently limited to members in Manhattan and Brooklyn, and will roll out to other regions soon.
• Shoppers need an invitation to become members and the service is available for $50 per month.
• We view the launch of Jetblack as further evidence of Walmart’s ambitions to expand beyond its traditional shopper base.