Vera Bradley Rebrands with a New York City Location

Executive Summary

• Vera Bradley opens its first full-line store in Manhattan’s SoHo in New York City.
•  The store represents all of the company’s rebranding efforts. It features new lines that include the company’s classic colorful designs along with new sleek leather bags and accessories.
•  Vera Bradley’s rebranding will likely prove successful, according to analysts. The company is expected to show a positive turnaround from previous years with revenue growth for 2016 estimated at 1.1%.