Flash ReportVera Bradley Rebrands with a New York City Location Coresight Research September 13, 2016 Executive Summary Vera Bradley opens its first full-line store in Manhattan’s SoHo in New York City. The store represents all of the company’s rebranding efforts. It features new lines that include the company’s classic colorful designs along with new sleek leather bags and accessories. Vera Bradley’s rebranding will likely prove successful, according to analysts. The company is expected to show a positive turnaround from previous years with revenue growth for 2016 estimated at 1.1%. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: US Back to School 2025, Part 3: Essential Categories and Apparel for the BTS Season—Athleisure and Basics Set to LeadAnalyst Corner: Holiday Spirit, Bigger Budgets: US Consumers’ Plans for the Fourth of July, Labor Day and the Holiday Season, with Aditya KaushikThree Data Points We’re Watching This Week, Week 31: US Consumer Sentiment, AI Investments and Canada StoresFinancial Sentiment Turns Positive: Weekly US Consumer Sentiment, Week 51, 2025—Data Graphic