Insight Report 6 minutes PremiumUS Valentine’s Day 2021 Retail Preview: Strong Sales Expected Despite Year-over-Year Contraction in Total Spend Coresight Research February 4, 2021 What's InsideIn the US, Valentine’s Day has seen steady growth over the last decade, with a huge increase in spending estimated to have been seen in 2020. This year, Presidents’ Day (February 15, 2021) falls directly after Valentine’s Day (February 14, 2021), giving retailers a long weekend to take advantage of both events simultaneously in the middle of the month. In this report, we examine the retail opportunities for Valentine’s Day in the US in 2021, using Coresight Research proprietary survey data. We cover the following topics: US Valentine’s Day shoppers’ spending expectations Estimated total spend and average spend on Valentines’ Day over the past decade In-store versus online shopping expectations and popular destinations by retailer type Estimated spending on gifts by recipient Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Data and Tech for Development—Tapping into the Consumer’s Head: Insights Presented at Retail Property Symposium 2025Essential Guide to Shoptalk Spring 2025: Navigating the Future of Customer-Centric Retail with AI and Unified CommerceInnovator Profile: ShopVision—Paving the Way for Intelligent E-Commerce with an AI TeammateWeekly US Store Openings and Closures Tracker 2025, Week 14: Urban Outfitters Announces Expansion Plan