US Valentine’s Day 2021 Retail Preview: Strong Sales Expected Despite Year-over-Year Contraction in Total Spend

What's Inside

In the US, Valentine’s Day has seen steady growth over the last decade, with a huge increase in spending estimated to have been seen in 2020. This year, Presidents’ Day (February 15, 2021) falls directly after Valentine’s Day (February 14, 2021), giving retailers a long weekend to take advantage of both events simultaneously in the middle of the month.

In this report, we examine the retail opportunities for Valentine’s Day in the US in 2021, using Coresight Research proprietary survey data. We cover the following topics:

• US Valentine’s Day shoppers’ spending expectations
• Estimated total spend and average spend on Valentines’ Day over the past decade
• In-store versus online shopping expectations and popular destinations by retailer type
• Estimated spending on gifts by recipient