Insight Report 4 minutes PremiumUS Valentine’s Day 2020 Preview: Americans Set To Spend Record-Breaking $27.4 Billion Coresight Research February 6, 2020 What's InsideValentine’s Day spending has been on a (more or less) steady rise for the last decade, nearly doubling in expected total spend from 2010 to 2020, with average spend per person also nearly doubling over the same period. This report looks at the key factors driving this growth trend, including: Total and average per person expected spend, broken down by age and what they plan to buy. Category expansion that is seeing more consumers buy gifts for non-traditional recipients. The rise of experience gifts—with room for continued growth as more people want them than plan to give them. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: 2025 Tariffs: What Do US Consumers Think?—Proprietary Survey InsightsShoptalk Spring 2025 “Shark Reef” Startup Pitch: Recap—12 Innovators, Two WinnersIndia’s Maha Kumbh Mela 2025: How Convenience, Technology and Sustainability Powered a Multibillion-Dollar FestivalFinancial Confidence Falls to New Low Following US Tariff Imposition: China Consumer Survey Insights